AR second screen interaction

Exciting second screen action here. Personally not a fan of the little 3D models dancing around my lounge room, but it does get the brain ticking over for other applications. Like maybe what a home theatre could look like around your telly. Or for travel companies showing what it would look like to be watching your telly in say Times Square???

From DigiNews:

Visual SyncAR, from NTT, uses digital watermarks embedded in the video stream to display synchronized content on a second screen. The screen area and playback timing is quickly detected, allowing for CG overlays and contextual information to be displayed with precision.