Framing the story

andrewstanton_ted2012_021937_d32_9664_custom-3e26033521428bc35b61a88c117af502e8ddb9cf-s1600-c85

 

I listened to a great Ted Radio episode the other day.

Story telling is joke telling. Knowing your punchline, your ending. Knowing everything your saying from the first sentence to the last is leading to a singular goal. And ideally confirming some truth that deepens our understanding of who we are as human beings.

– Andrew Stanton, Pixar

 

Listen to it here.