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User journey

Crunchy Nut – Protection Service

The topic of protecting your Crunchy Nut always generated a lot of responses on the brand’s Facebook page. With this in mind we created a Facebook tab to collect all the protection techniques our fans were using as well as to promote our new Reversible Box. This was a normal Crunchy Nut box that had a fake boring cereal brand printed on the inside of the box to deter sticky fingered friends trying to steal your Crunchy Nut.

Working with the client and the team, a competition mechanic was added in to help amplification and I worked on bringing the concept to life through wireframes and then art direction.


Client: Kellogg's Crunchy Nut