Fairfax – World’s Best Fielder
As the Cricket World Cup descended on Australia, Fairfax knew locals would be hungry for content. With sports sites vying for sports fans attention, they had to do more than inform. They needed to engage. We created an online game that put cricket fans where nobody else could… On the field. World’s Best Fielder allowed players to move their player on the field during live games and stop as many runs as they could. Using the data Fairfax collected and displayed on their live cricket scoreboard, we allowed players to engage with that data in a entertaining way. A Facebook connect leaderboard also encouraged them to challenge their friends and the player with the highest saved runs became The World’s Best Fielder.