Qantas – Points Destination
We worked on a project with Qantas Frequent Flyer with the aim to give Qantas Points more meaning for their customers. A lot of their customers had over 20,000 Qantas Points but didn’t really have an understanding where those points could take them. We came up with the idea of the Points Destination, which inspired people to set a goal of where they would like their Qantas Points to take them. To then help them get to their dream holiday destination sooner, we showed them ways they could earn more Qantas Points through simple things like buying their groceries, booking restaurants and the way they pay their bills.