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Special K – New Years Resolution 2013

Special K has a weight management program called My Special K that aims to give women the confidence, motivation and inspiration to eat well and get active. Traditionally most people are thinking about what they have to give up the following year, however we wanted to deliver a more positive message and ask women “what they want to gain in 2013?” Encouraging them to use these goals to live a healthier and active life.

We asked women what they wanted to gain before signing up to receive their own personalised eating and exercise plan. This goal was then displayed at the top of their daily plan as a constant reminder of what they’re aiming to achieve.

We then selected a few of these positive goals and turned them into illustrations, to help inspire and motivate other women thinking about change or needing extra motivation. These were displayed on our inspiration wall and were easily shared with their friends.

Client: Special K